Business Process Outsourcing

Wednesday, November 16, 2005

What is Sales Outsourcing?

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Sales outsourcing is an act of delegating a company's sales activates in part or as a whole to an independent third party. The outsourcing market has seen a major leap in the recent years and virtually all companies small and big are taking a dive in to the outsourcing pool. Out of this almost 10% is made up by sales outsourcing with positive estimates of this market segment growing up to 30% in the next few years.


Why outsource sales?
Mostly companies outsource their sales activities to offshore locations in order to get better exposure, expand into newer territories, experiment with new products or try out new sales/marketing strategies. To carry out all these functions in-house would require specialized workforce that would cost the company in a major way. This is where sales outsourcing comes into play.
Let us look at a few advantages of outsourcing sales:

  • Reduce/Cut Costs
  • Carry out marketing programs at a lower cost
  • Get access to experienced manpower
  • Set up a qualified sales team at a cheap cost
  • Get qualified Sales Leadership
  • Curtail Sales Investment
  • Carry out sales projects for low costs
  • Carry out new sales strategies
  • Utilize new technologies for less
  • Save on HR and training costs
  • Easier start up


When to outsource sales?
An organization can plan for a sales and marketing outsourcing when it is planning to launch a new product or service and needs aggressive marketing, when it wants to expand into newer territories, when it requires skilled and trained manpower at a lower cost, when it wants to carry out sales strategies/programs/campaigns like email marketing, telemarketing, telesales, telecalling, cold calling or prospecting or simply to achieve some steadiness in the sales and marketing process.

　

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